Search Engine Optimization

Search Engine Tricks SEO – what is really behind it? There are many secret recipes on the web and questionable special tricks for a better ranking of a website in the search engines. This is mainly caused by the secrecy of the search engines on the techniques of your search engine crawlers. Anyone who follows the behaviour of the search engines for a long time he will learn something about the search algorithm. Using the example of Google, we see that there a good website listed, which is usually also of good quality.

The search engine giant has thus found an algorithm that is similar to the needs of the searcher. An Internet presentation showing outwardly, what he offers is the best prerequisite to be listed in good positions in the search results. Below you will learn what is going on with each search engine tricks and concepts to be and how effective or ineffective these applications.

Google PageRank

On a scale of 1-10 is rated each website in the Google index. A home should have at least a ranking of 3rd 4 of 10 is already a great result, 5 of 10 is very good. Nevertheless, not only a good ranking is crucial for a successful website. There are also good and much-visited sites on the Web that have a poor ranking while in the SERPS (Search Engine Result Pages) are at the top. However, the Google PageRank is a good indicator for comparison with the direct competitors of the website.


A good ranking alone is not decisive for a successful website – the relevant search terms must be reasonable. They tell us under what keywords your page is to be found, and we will optimize your website to these terms.

You get customers

Worldwide, there are only 5 major search engines. With a market share of about 80.00%, Google owns the undisputed supremacy of the search engine world. However, your website can be optimized for Google and through other major search engines. Only in this way can ensure a good result. There is search engine software that logs a website with 100,000 search engines simultaneously.

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Google AdWords Tips

Google AdWords are unpopular with many users and seen as unhelpful. In our opinion, wrongly. Sure, the use of Google AdWords does not count as a marketing tool in some areas. In most cases, however, it is really an efficient tool for customer acquisition.The high costs often result from incorrectly selected keywords, forgetting of negative keywords to commonly held view and a false target group definition.

Google provides us around Google AdWords a lot of tools and options to keep these errors as small as possible and thus to achieve a high degree of effectiveness of the ads. This increases on the one hand; the quality of the visitors, on the other reduces the costs of the campaigns. Below we have provided you with the most important advice about Google AdWords:

Target group, and keyword selection

Think before you create a campaign, exactly whom you want to reach and what a potential customer actually enters a search term. A doctor would certainly write keywords as “Flu-like infection” and the well-seekers “flu”. For help with this, the keyword tool from Google. You simply enter a subject and get a list of the effective calling and similar terms appear.

More phrases keywords and regional interest

Do not use the first-best keyword but think back to the user. Most people use two-to three-phrase keywords. Therefore, it makes no sense for a locksmith to use only the word “locksmith”. The user will always use this with the place name, since he has no interest in 500 km distance to indicators and results of companies. The two phrases keywords are not only cheaper than the single term, but also more effective.

Detailed targeting

Do not turn 50 keywords for an ad or ad group, but inform the appropriate keywords together into smaller ad groups. When a lawyer writes: “… we represent all areas of law, for everyone, everywhere …” then that is not very attractive for the seeker. However, if he makes an ad group for the area of labour in a designated place, it would be much more effective and appealing to users.

The user wants to find his searches in the display. At the same time, your display does not have to come first. Studies have shown that searchers do not necessarily click on the first ad, but rather on the display with the appropriate content. So you do not need to pay the most expensive position for your ad, a spot in the top 4 positions is sufficient.

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